Claire Wang Whitman

Commonry

Content Strategy, Digital Design, Art Direction

Email

LinkedIn

Claire Wang Whitman

Commonry

Content Strategy, Digital Design, Art Direction

Commonry sets a new fashion standard for women. Designed for sizes 10-22, they provide high-quality, thoughtfully made clothing to customers who traditionally have had to compromise on fit.  

I was responsible for crafting content strategy, and designing social and email templates as a part of it. I also assisted with on-set art direction at the Spring '21 campaign shoot: making initial selects, providing live feedback to the photographer and production team, and doing post-production.

Refinery29 — The Best Plus-Size Clothing Brands in Australia

Fashion Journal — What does fashion-inclusive really look like?

Sale templates for Instagram Stories using the accent neon to grab attention.

Bold typography and campaign photography were key to retail signage and out of home campaigns.

I assisted with on-set art direction, sourced props, and managed post-production (selects, retouching, final delivery) for Commonry’s second campaign photoshoot for Spring ‘21.  The concept was to show brand ambassador Ashley Graham as the Unconventional Woman, shot in five different moods by her husband, photographer Justin Ervin. This was an epic and insanely fun shoot to be part of!

Campaign Edit “Ashley has the range” live on the Commonry site.