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Next Legacy

Brand Identity, Event Identity, Digital Design, Art Direction

Next Legacy gives philanthropists, athletes, and changemakers a seat at the table by investing in access-constrained venture funds and venture-backed companies. This project posed a unique challenge to merge two firms into one, bringing the best parts of each forward, while crafting a fresh look and feel that supported their new strategy and positioning. This project was done at Play Studio.

I led design on the project from the brand strategy phase through visual identity development, website design and launch, event identity, and art direction.

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Claire Wang Whitman