Practice, Inc.
Digital Design
As a founding member of branding studio Practice, I worked with the founder to design the website and systematize the foundational elements of the identity. My primary responsibilities were to create a typographic hierarchy and graphic system that used the existing primary palette, logo, and typography.
Oversized type, a circular labeling system, beautiful imagery, and draggable stickers are friendly and engaging elements, while the Swiss sans, italicized serif, and use of white space elevate the overall feel.
